is addressir> pedestrian safety necessary? Attachment C <br />Attachment B <br />8 <br />. Collaboration with partners. Pedestrian safety is a multi-dimensional problem <br />that requires a comprehensive view when examining determinants, consequences <br />and solutions. While different agencies may have responsibility for specific <br />aspects of pedestrian safety, the reality is that a coordinated approach - involving <br />collaboration among policy-makers, decision-makers, researchers, political leaders, <br />civil society and the public - is required in order to improve pedestrian safety, <br />especially in low- and middle-income countries. Collaboration may take many <br />forms, one of them being sharing responsibilities or activities in a pedestrian safety <br />programme (see Box i.i). Collaboration among various agencies and sectors is a <br />cornerstone of the Safe System approach. <br />BOX 1.1: Sharing responsibilities in a pedestrian safety programme in <br />Sao Paulo <br />In 2010, Companhia de Engenharia de Trafego (CET), the agency responsible for managing transport in the Bra- <br />zillian city of Sao Paulo, launched a pedestrian safety programme aimed at reducing the number of pedestrians <br />killed by 50%bythe end of 2012. Interventions included media campaigns and awareness raising, engineering <br />measures and traffic law enforcement. To coordinate implementation, various agencies were brought together <br />and assigned responsibility for specific activities: The City Transportation Secretariat coordinated the overall <br />implementation of the programme; CET was responsible for engineering, education and enforcement meas- <br />ures; the Municipal Government of Sao Paulo, through the Department of Communication, was responsible <br />for media campaigns; the Labour Secretariat was in charge of supervisors at pedestrian crossings; the traffic <br />police was responsible for law enforcement; and Sao Paulo Transporte (SPTrans) -the company that manages <br />bus transportation -was responsible for supervising and training bus drivers. <br />Page 153 <br />