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(c) The granting of the variance will not create a safety hazard or any other condition inconsistent with the objectives of this land use code. RESPONSE: Granting this variance for an electronic sign at Olsen Run Comedy Club will not create any safety hazards or conditions that conﬂict with the objectives of the city’s land use code. 1.Compliance with Safety Standards The electronic sign will be designed and operated in full compliance with brightness, display transition, and placement regulations to prevent driver or pedestrian distraction. Additionally, the sign can be programmed to dim during evening hours to minimize any potential glare or visual impact. Furthermore, their are various studies showing evidence of increased trafﬁc safety when compared to static signs due to increased speed in viewing comprehension. One such analysis conducted over eight years in the Greater Reading Area found no statistically signiﬁcant relationship between digital billboards and accident occurrences. The study observed an 11.1% decrease in accident rates within 0.5 miles of digital billboards. 2.Alignment with Surrounding Uses The presence of other electronic signs in the immediate vicinity, including the City- owned Hult Center directly across the street, demonstrates that such signage is compatible with the area and does not pose safety risks. This variance request aligns with established land use patterns rather than introducing a disruptive element. 3.Support for Land Use Code Objectives The intent of the Land Use Code is to promote orderly development, enhance the character of our community, and support the growth of local businesses. Allowing an electronic sign at Olsen Run Comedy Club is not only consistent with these objectives, it powerfully advances them. This sign is more than just a tool for advertising. It is a beacon for the arts, a visual representation of Eugene’s growing reputation as a cultural and entertainment destination. Our club is helping redeﬁne what people think of when they think of Eugene. The addition of a digital sign will allow us to showcase these high- proﬁle acts to passersby in real-time, increasing visibility, driving attendance, and fueling surrounding businesses, from restaurants to hotels and retail shops. A vibrant entertainment corridor in the heart of the city supports a thriving downtown economy and creates a sense of place that residents are proud of and visitors remember. We’re already seeing that momentum build. This sign is not just about our business, it’s about signaling that Eugene is modern, creative, and on the rise. Importantly, the sign would bring us in line with nearby venues that have already been granted similar allowances. This promotes consistency and fairness in development and helps create a cohesive visual and cultural identity for the area. Denying this request would create an imbalance at odds with the land use code by allowing city-owned and select venues to enjoy modern visibility tools while restricting access to others contributing equally to the local entertainment