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23_11_27_0943 Draft Action Plan
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23_11_27_0943 Draft Action Plan
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Last modified
11/29/2023 10:21:36 AM
Creation date
11/29/2023 10:20:19 AM
Metadata
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Template:
PDD_Planning_Development
File Type
MA
File Year
23
File Sequence Number
5
Application Name
River Road-Santa Clara Neighborhood Plan
Document Type
Staff Communication
Document_Date
11/27/2023
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Yes
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Draft | December 1, 2023 7 <br /> <br />Policy Action Feasibility Timeframe Cost <br />Implemented <br />By <br />A: Code <br />Amendment <br />B: Program/Project <br />C: Community <br />Partnership <br />Related to <br />Existing <br />Plan/Project <br />1.2.4 Inventory commercial and <br />industrial land, assess location, <br />serviceability, and environmental <br />suitability for business development. <br />Easy Short $$ City <br />Community <br />B <br />1.3 Patronage of <br />Locally Owned <br />Businesses: <br />Encourage <br />patronage of locally <br />owned businesses <br />through community <br />organization efforts <br />such as marketing, <br />education and <br />events. <br />1.3.1 Create a neighborhood business <br />network or association that includes the <br />diverse spectrum of enterprises. <br />Difficult Short- <br />Medium <br />$$ Community C <br />1.3.2 Brand the neighborhoods as a <br />recognizable identity that draws on our <br />assets (e.g., “River and Farm district”). <br />Easy Short $ Community C <br />1.3.3 Use neighborhood brand and <br />network to create a visible “buy local” <br />campaign that leverages collective <br />advertising and neighborhood identity. <br />Easy Short $ Community C <br />1.3.4 Use neighborhood gathering <br />spaces to support the buy local <br />campaign. <br />Easy Short $ Community C <br />1.3.5 Develop a farm to table strategy <br />to promote neighborhood businesses <br />using locally produced foods. <br />Moderate Short $$ Community C <br />1.3.6 Develop a local market featuring <br />neighborhood farmers and makers of <br />hand-crafted goods. <br />Difficult Medium $$ Community C <br />1.3.7 Foster entrepreneurship and <br />support start-up companies with the <br />buy local campaign, including the e- <br />commerce and technology sectors. <br />Moderate Medium- <br />Ongoing <br />$$ City B
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