2 Demographics and Housing Profile <br />Introduction <br />This section provides an analysis of the demographics and existing housing stock in the River <br />Road/Santa Clara area. It is intended to inform the evaluation of suitable housing types for the <br />area going forward, the existing customer base for existing and possible new businesses, and <br />the potential risk of displacement in the area if market conditions change. <br />ECONorthwest <br />180 <br />