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23_10_06_1143 Background Record Materials
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23_10_06_1143 Background Record Materials
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Last modified
10/6/2023 3:22:17 PM
Creation date
10/6/2023 3:20:41 PM
Metadata
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Template:
PDD_Planning_Development
File Type
MA
File Year
23
File Sequence Number
5
Application Name
River Road-Santa Clara Neighborhood Plan
Document Type
Staff Report
Document_Date
10/6/2023
External View
Yes
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Economic Development Vision Statement <br />The River Road and Santa Clara communities support sustainable economic <br />development, a variety of employment opportunities for all residents, and local <br />entrepreneurship. Economic activity, especially that of local businesses, contributes <br />to a shared neighborhood identity, while providing places to gather and build <br />community. Natural assets, such as the river and fertile soils, benefit local residents <br />and support thriving businesses. Residents can safely access essential goods and <br />services within a short distance from home. <br />Goal 1: Improve the neighborhood economy and empower local residents by <br />encouraging the growth and creation of local businesses. <br />1.1 Incentives for Local Businesses: Use existing city/county loan programs to support growth and <br />creation of neighborhood businesses. <br />1.1.1 Create neighborhood-based resources for small business with sustainable funding from tax <br />increment financing or other instruments. <br />1.1.2 City/County work with neighborhood residents to develop other incentive programs for <br />local business <br />1.2 Neighborhood Assets: Base local economic development on neighborhood assets <br />1.2.1 Analyze present business mix and possible future economic development through the lens <br />of acceptability and desirability for the neighborhood <br />1.2.2 Inventory local businesses, including homebased businesses and services. Develop and <br />adopt land use code that favors small independent businesses over large national chains. <br />1.2.3 Inventory commercial and industrial land, assess location and serviceability, and <br />environmental suitability for business development <br />1.3 Patronage of Locally Owned Businesses: Encourage patronage of locally owned businesses <br />1.3.1 Create a neighborhood business network or association that includes the diverse spectrum <br />of enterprises. <br />1.3.2 Brand the neighborhoods as a recognizable identity that draws on our assets (eg: “River <br />and Farm district”) <br />1.3.3 Use neighborhood brand and network to create a visible “buy local” campaign that <br />leverages collective advertising and neighborhood identity. <br />1.3.4 Use neighborhood gathering spaces to support the buy local campaign <br />1.3.5 Develop a farm to table strategy to promote neighborhood businesses using locally <br />produced foods <br />CC Agenda - Page 9
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