Attachment C <br />Implementing pedestrian safety interventions <br />Attachment B <br />Continued rrorn previous page <br />Publishing a monthly 'name and shame' list of <br />individuals and their home towns, for all drinking <br />and driving convictions, in local and provincial <br />newspapers. <br />Conducting public awareness ("Crash Witness") <br />campaigns using footage of serious crashes on <br />YouTube. <br />• Using closed-circuit television images as evidence <br />to strengthen enforcement at railway level cross- <br />ings, which are sites for pedestrian fatalities in <br />the province. <br />• Encouraging the public to report reckless driving, <br />especially by public transport operators, using <br />social media platforms such as Facebook, Twitter <br />and Mxit. <br />• Providing pedestrian overpasses at two high-inci- <br />dence locations. <br />• Conducting random inspection of vehicles and <br />drivers. <br />The initial efforts have led to a 29% reduction in road <br />fatalities in about three years (35). While availability <br />of data has been identified as a major limitation for <br />the evaluation of trends in road traffic fatalities in <br />Traffic law enforcement <br />the province, it is hoped that the existing database <br />systems and those that have been recommended for <br />improvement or development will be useful for evalu- <br />ating this initiative as implementation progresses. <br />The initiative shows how pedestrian safety can be <br />prioritized within an overall road safety programme. <br />Traffic laws affecting pedestrian safety are largely aimed at controlling pedestrian and <br />driver behaviour at intersections, crossings and other locations (28). Comprehensive <br />legislation is a key element of pedestrian safety, but legislation alone is not likely <br />to facilitate behaviour change in the absence of law enforcement and adequate <br />penalties. Driver and pedestrian compliance with laws critical to pedestrian safety - <br />such as legal vehicle speed limits, drinking and driving regulations, red-light signal <br />compliance and pedestrian traffic control signals - are motivated in part by the <br />perceived risk of detection, i.e. law enforcement, and in part by the perceived severity <br />of the penalties (r). <br />Failure of motorists to obey posted speed regulations contributes substantially to <br />pedestrian collisions and injuries. High pedestrian use areas may be identified and <br />associated with a lower speed limit. In addition to enforcement of speed limits by <br />the police, there are also physical measures related to the road and the vehicle that <br />need to be implemented, for example speed bumps, which contribute to compliance <br />with maximum posted speed limits (see Section 4.2.20. Consistent and highly visible <br />law enforcement operations through a mix of visible patrols and fixed cameras are <br />therefore essential (z8). Similarly, pedestrians should also follow regulations such <br />stopping when the traffic light is red for vehicles to move on. <br />82 <br />Page 228 <br />