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and Att. 10 (Photo Simulations). The ancillary equipment would be within a fully enclosed extension of the church, matching the church's architecture, roofing, siding and color. See Att. 04 (Site Plan) and Att. 10 (Photo Simulations). The proposed project would also enhance a desirable feature in the neighborhood— more reliable and higher quality wireless service. Wireless service is a critical component of a thriving community today, with more people relying on wireless devices for everything from information gathering to financial transactions to primary home and business phone service. Data usage on AT&T’s network has increased more than 50,000% in the past six years and more than 38% of households have opted out of landline service and rely solely on wireless phone service. Without landline communications, those homes are entirely dependent on reliable wireless service to place 911 calls in the event of emergency. See Att. 17 (AT&T Oregon Investment Data Sheet). This proposed telecommunication facility would improve the service along the Amazon Drive corridor and the surrounding neighborhood from approximately E. 32nd Avenue, south to about Nectar Way. See Att. 11 (RF Justification & Coverage Maps).” Opponents of the proposal have provided compelling testimony and evidence to the contrary, in support of their position that the proposed facility will detract from the desirable features of the immediate area and the neighborhood’s sense of identity, and therefore violate Policy E.4. In written testimony from the public, evidence and examples are provided that point to the unique and sensitive natural environment that exists in the Amazon corridor, and past efforts by the residents and the City of Eugene to preserve the character and natural beauty of this area. In Attachment 5, William Collinge and Mona Linstromberg discussthe City of Eugene’s project application for a Statewide Transportation Improvement Program (STIP) known as the Active Amazon Corridor Project. In that application, the City of Eugene cites the aesthetic importance of the Amazon Corridor with phrases such as: “The Amazon Active Transportation Corridor (Eugene) will enhance the unique characteristics of the Southeast neighborhood”, and “context sensitive design to ensure the natural upland prairie landscape is not interrupted”. With this example, the City acknowledges the unique setting of the Amazon Corridor and the importance of considering aesthetics with enhancements, improvements and development in the area. In another example, Collinge and Linstromberg provide documents from the Rest Haven case (SR 13-5) where AT&T received approval from the Cityto construct a mono-pine cell tower. In that case, the proposed site was completely surrounded by similar varietal trees in close proximity and similar in height that acted to substantially shield the mono-pine from view. In this sense, very careful consideration was given to the aesthetic context of the proposed facility and the impact the facility would have on the immediate neighborhood (see Attachment 6). Given the competing evidence and testimony on this point, and considering the highly subjective nature of interpreting Policy E.4 as it relates to the proposed telecommunications facility at this location, it is useful to consider further context and guidance provided by the HO Agenda - Page 9